3D application

The next generation of watches: Panerai's 3D printed Submersible watch

Advances in the watchmaking industry continue to captivate enthusiasts, pushing the boundaries of tradition and embracing technological innovation. Panerai, a company with a rich history dating back to 1860, demonstrated its commitment to embracing change at the recent Salon International de la Haute Horlogerie (SIHH) in Geneva. In a world where 3D printing is all the rage, Panerai has unveiled its PAM578 Titanium Tourbillon Special Edition watch, featuring a variation of this cutting-edge technology called Direct Metal Laser Sintering (DMLS).

DMLS is a technique that uses a laser to "weld" powdered metal together layer by layer, forming a solid structure. With each layer only 0.02mm thick, this printing method allows the creation of complex designs without the need for specialist tools. The German company EOS developed the metal sintering technology used by Panerai for this watch.

By incorporating DMLS technology into the manufacturing of the PAM578 case, Panerai was able to reduce its weight by over 40% compared to steel. Traditional manufacturing methods would have made it challenging for Panerai to achieve such a weight reduction using only titanium. The DMLS process allowed the company to create a visually similar body to their classic Luminor models, but with a hollowed-out interior that traditional instruments couldn't access. The result is a remarkable watch weighing just 90 grams despite its 48mm dimensions.

In terms of watchmaking technology and precision, the fusion of 3D printing methods with traditional craftsmanship in the PAM578 is truly inspiring. Panerai joins the ranks of watch brands embracing this incredible technology, and their special edition at SIHH 2016 undoubtedly stood out as a highlight of the event. Panerai's journey into uncharted territory began with the introduction of Carbotech, a composite material, into their watches. Despite initial reservations from purists, this step forward demonstrates the brand's willingness to experiment with new materials and design. This year, Panerai is taking another leap into watchmaking by partnering with Brabus, a German car company known for customizing luxury vehicles. Together they produced the underwater S Brabus eTitanio PAM01403,

In creating this watch, Panerai and Brabus used metal 3D printing technology to craft the 47mm case using eTitanio, 100% recycled titanium powder obtained from pre-use titanium alloy scraps. The process involves layering titanium powder and using a high-powered optical laser to fuse the layers, resulting in a lightweight and structurally strong body. The 3D printed case is approximately 30% lighter than a conventional titanium case, weighing only 23.6 grams.

The Submersible S BRABUS Titanio PAM01403 further emphasizes its technological nature with a skeletonized automatic caliber P.4001/S, reducing unnecessary materials and achieving a three-day power reserve. The design features a grille dial reminiscent of a car grille, complemented by red accents and the iconic Brabus logo. The unidirectional rotating bezel, crafted by Carbotech, adds a touch of sophistication with its marbled appearance resembling damask steel. The watch comes with two straps, one in black calf leather and the other in recycled PET, in keeping with the commitment to sustainability.

Panerai's expanding product portfolio and evolution as a leading watchmaker

Panerai's versatility extends beyond their technological advancements as they continue to expand their product portfolio, catering to both men and women. From relatively affordable models like the Luminor Base logo to highly sophisticated timepieces, Panerai offers something for everyone. Their willingness to embrace change and evolve as a brand is evident, cementing their position as a leading player in the watchmaking industry.

In a world driven by technological advancement, Panerai stands out as a brand that seamlessly combines traditional craftsmanship with cutting-edge 3D printing technology. By incorporating DMLS and metal 3D printing into their watchmaking, Panerai demonstrates their commitment to pushing the boundaries and redefining the future of watchmaking. As one of the first to adopt them in the watchmaking industry, Panerai's innovative approach sets them apart, paving the way for a new era of perfection in timekeeping.